Bluevibe Expands Proximity Marketing Activity to the U.S. With Exclusive Reseller Agreement with Blueweb Mobile Media

Delray Beach, FL, June 8, 2010 – Bluevibe Ltd. signed Blueweb Mobile Media today as its exclusive reseller in the U.S., in a move to introduce its powerful interactive mobile marketing services to the developing Proximity Marketing sector in the U.S.

Bluevibe is a Proximity Marketing System that seeks to stand out from its competition by focusing on providing opt-in Bluetooth marketing campaigns, giving the consumer the power of choice when it comes to participating. In such campaigns, the consumer is invited to opt-in by downloading a mobile application on their phone for free, allowing them to participate interactively in votes, questionnaires, mobile games and download multimedia content at will, rather than simply accepting/rejecting files on their phones.

Mr. Antoniadis, CEO of Bluevibe Ltd., commented on why Bluevibe concentrates more on opt-in Bluetooth campaigns: “The traditional „one-way‟, or „content push‟, Bluetooth Marketing campaign model is also supported by Bluevibe, but with the ongoing debate around the intrusiveness and even legality of such campaigns, we have chosen to focus on Interactive Campaigns where consumers opt-in, rather than opt-out”.

“We believe this is the only way Bluetooth can evolve as a marketing medium. Imagine, in a few years‟ time, if many businesses on a high street are equipped with Bluetooth marketing, and your phone beeps every 30 seconds as you‟re walking along. You‟re bound to turn your Bluetooth off, or at least to „not discoverable‟. We don‟t want and that‟s why we‟re trying to stay ahead.”

On top of the Bluetooth marketing campaigns Bluevibe also offers consumers the ability to browse the mobile web on their cell phones for free, through its Bluetooth and WiFi-enabled Hotspots. This means that mobile phones without WiFi capabilities can also connect for free, via Bluetooth.

Mr. Antoniadis had this to say: “We believe that, in order to participate, consumers must be given incentive - a service of value to them, so that they will then gladly see your marketing message, which will bring you higher conversion rates. That‟s why we developed the Internet via Bluetooth feature for our Bluevibe Hotspots. Our reseller in Ireland has already had great success with this feature in Butlers‟ Buses, a coach company. ”

Blueweb Mobile Media, the Bluevibe exclusive reseller in the U.S. plans on building the largest proximity marketing network in the country. CEO and Partner Daniel Kinney had this to say: “Traditional marketing via Television, Radio, and Print is not working with the same effectiveness as it has in the past. With consumers so reliant on their mobile devices for everything pertinent in their lives it just makes sense to give them the ability to receive an ad or a coupon on their phone. The only way to do so with rich-media content, however, is to “push” it out via Bluetooth. Blueweb Mobile Media intends to build a large infrastructure throughout the country that will give advertisers the ability to push their content directly to consumers most personal and most used devices. We are very excited to partner with one of the best proximity marketing companies in Bluevibe to be able to ensure our clients the best service in the industry. We were especially drawn to the fact that Bluevibe offers a complete marketing package with an easy to use web-based portal and a simple yet extremely effective Bluetooth Mobile application. This gives us the ability to manage a client whether they are in New York, Los Angeles, Chicago, or Miami. We look forward to building the Bluevibe brand throughout the country for years to come.”

About Bluevibe Ltd

Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications. Bluevibe already features resellers in Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.

About Blueweb Mobile Media

BlueWeb Mobile Media understands how advertising really works. The industry is changing and we are on the cutting edge of advertising technology. Utilizing Bluetooth and WiFi technologies, BlueWeb Mobile Media delivers your ad right into the hand of the consumer. You can find out more about Blueweb Mobile Media on its website.

777 E. Atlantic Ave. Suite C2 Delray Beach, Florida 33483 561-926-9000

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www.bluewebmobilemedia.com

Internet μέσω Bluetooth στο κινητό σας!

Η Bluevibe ετοιμάζει μία εφαρμογή για Windows, την οποία θα μπορείτε να χρησιμοποιήσετε για να συνδεθείτε στο Internet από το κινητό σας μέσω Bluetooth: το Bluevibe@Home!

Το Bluevibe@Home φέρνει το mobile Internet στο σπίτι σας:

• σερφάρετε στο Web ξαπλωμένος/η στον καναπέ σας, ή όταν το desktop σας είναι λίγο πιο πέρα,
• κατεβάστε και εγκαταστείστε παιχνίδια για κινητό (mobile games),
• κατεβάστε ringtones, wallpapers, κλπ από το Internet απευθείας στο κινητό σας,
• κάντε chat με τους φίλους σας, στο αγαπημένο σας IM,οπουδήποτε στο σπίτι σας, από το κινητό σας.

Το Bluevibe@Home δουλεύει χρησιμοποιώντας τη δωρεάν εφαρμογή για κινητά Bluevibe Mobile και είναι στοχευμένο ειδικά για χρήση μέσα στο σπίτι.

Αποτελεί μία εξαιρετικά οικονομική λύση για οποιονδήποτε χρειάστηκε ποτέ να συνδεθεί στο Internet από το κινητό του.

Για περισσότερες πληροφορίες, δείτε την σελίδα του Bluevibe@Home.

Fire 2.3 Released

Fire v2.3 is available for download on the project's home page on sourceforge.net. This release is the latest stable version of the popular j2me UI toolkit and brings the latest bug-fixes and improvements to the last version.

Fire-j2me offers a set of themable UI components for top of the line mobile application development as well as rendering capabilities for XHTML and CSS.

It is used by Bluevibe mobile and tens of other j2me applications and ODPs offered by bluevibe.net, as well as other mobile application developers around the world!

Bluevibe v2.1.3 released

Today Bluevibe announced the 2.1.3 version of the most advanced mobile services platform, featuring the new “Application Creator” tool and the brand new Bluevibe Mobile and Bluevibe ODP.

After the introduction of WiFi and captive portal functionality in version 2.1, many of our customers requested features and additions to the Bluevibe Manager and Bluevibe Mobile, that would complement and help them leverage the new capabilities of the platform.

This release comes as a reply to these requests introducing a wide range of additions and new features. Below you will find a list of the most important improvements that have been keeping our development team busy the previous months.

Bluevibe Mobile v2.4

• Theme file auto-save. Bluevibe Mobile now saves the theme file of the last hotspot. That way a user can keep the provider and hotspot specific services on his/her phone even after leaving the proximity of the hotspot. Additionally the auto-save function improves browsing performance.

• Improved browser speed. Using smart caching techniques the Bluevibe Mobile reduces the amount of requests needed to load a page, while keeping memory usage low.

• Media Handling. Bluevibe Mobile is now capable of displaying media files, this improves the overall browsing experience.

• Improved file save support. A user can choose to save a media file or an XHTML page directly to his/her phone from within the Bluevibe Mobile application. This function comes now as a complementary option for content download using OBEX Push from a Bluevibe Hotspot.

• New theme options. The theme of the Bluevibe Mobile application now handles even more aspects of the UI look and feel.

• Special commands. Bluevibe Mobile supports special commands in the xhtml that allows providers to create smart widgets in XHTML for their users.

Find out more and download for free the new Bluevibe Mobile application from here.

Application Creator Tool

A new tool is added to the Bluevibe tool box, available through the Bluevibe Manager. Using “Application Creator” you can easily build your own branded Bluevibe Mobile and Bluevibe “On Device Portal” applications for free!

No special programming knowledge is needed. You can now build your own application in just a few easy steps, following a web-based wizard. Supply your theme file and optionally a set of XHTML pages and the “Application Creator” will create for you the needed JAD and JAR files of your own branded Bluevibe Mobile or Bluevibe ODP application.

In Bluevibe we strongly believe in the open-source paradigm. We continue to offer our APIs, libraries and tools open, allowing the creation of custom services on top of the Bluevibe platform. This new tool is based on the same technology our team is using to build tailor made solutions for our customers around the globe. Naturally should you need any special functionality or integration the Bluevibe development team can offer you high quality custom solutions.

Find out more about the Bluevibe “Application Creator” here or contact us for a demo account.