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Τρίτη, 05 Απρίλιος 2011 13:36 |
- Bluevibe Now Available As Software License
Heraklion, Greece, April 5, 2011- Proximity Marketing system manufacturers Cytech Ltd., have just announced the release of a Bluetooth Marketing Software-Only Solution, adding to the Bluevibe product family.
The Bluevibe Software is a software-only product that can be installed on any hardware, laptop, netbook, desktop or mini-PC. It combines all the powerful features of the company’s Bluevibe Hotspot range of Bluetooth Marketing products with the ability to run on different hardware form factors and already existing Bluetooth marketing hardware (required specs).
Bluevibe software is ideal for the proximity marketing professionals who either already own a number of hardware from other vendors, or intend to install a large network of Bluevibe Hotspots.
You can download Bluevibe Software in any of the different installation media supported (CD/DVD, USB, Live CD or Live USB). The installation process is fast and simple – watch the video here.
Mr. Antoniadis, CEO of Cytech Ltd. commented on this new release: “We have a number of customers and resellers who needed this software-only solution of our system, in order to install it on existing hardware from competitors' systems they weren't 100% happy with. We can thus provide them with a much more cost-effective solution, making the switch to our system much smoother and attractive to the customer. Additionally, it allows our resellers across the world, (U.S., Canada, Ireland, Singapore, Hong-Kong, Malaysia), to dramatically cut down on shipping costs, again making our solution much more attractive to them.”
About Cytech Ltd.
Cytech Ltd. is a mobile applications and solutions provider that applies innovative technology to solve today's business challenges and create opportunities. The company provides clients with mobile expertise to assist in developing specific objectives and achieving them.
It is a one-stop mobile marketing powerhouse, with complete solutions for bluetooth / proximity marketing, SMS marketing campaigns, bulk SMS, or any other type of event marketing.
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Τετάρτη, 07 Ιούλιος 2010 00:00 |
- Internet via Bluetooth Software for Home Use
 - Heraklion, Greece, July 7, 2010 – Proximity marketing system manufacturers Bluevibe Ltd., have just announced the release of ‘Bluevibe@Home’, a Windows application that turns regular PCs (with Bluetooth connectivity) into Internet Access Points via Bluetooth.
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Mobile Phones located in Bluetooth range of these PCs can access the Mobile Internet, using a custom-built mobile browser that works similarly to browsers on PCs. The mobile browser application, Bluevibe Mobile already numbers over 200.000 downloads, and is available from the GetJar Mobile App Store.
The functionality has been available through the company’s professional Proximity Marketing System (Bluevibe) since its version 2.0, and is now being made accessible to the general public, due to public demand, as a Windows application, that works with most Bluetooth dongles in the market, on the most popular Operating System, with support for all its recent versions (Windows XP, Windows Vista 32-bit + 64-bit and Windows 7 32-bit + 64-bit ).
The application installs on PCs seamlessly and then sets up a local Bluetooth network in which it broadcasts the broadband network available to the PC, forming an Internet Access Points for all nearby bluetooth-enabled mobile phones, with no need for WiFi support.
Mr. Vangelis Antoniadis, CEO of Bluevibe Ltd, explains the reasons for developing this software: “A lot of people completely outside the Proximity Marketing sector contacted us enquiring about the Internet via Bluetooth feature of our system. Obviously they didn’t need a complete proximity marketing system, which is why we decided to develop this application for the average home user, identifying a completely different market demand.”
“Our clients have already been using this sort of functionality since last year to turn their premises into Internet-enabled locations, providing Internet access to the vast majority of people present – not just those with a WiFi enabled device. TGI Friday’s in Dundrum, Ireland, are a prominent example, where more than 800 people used the system in the first 6 months following its installation.” commented Mr. Antoniadis. “We didn’t really expect it to do so well in a restaurant – where people go to eat and don’t usually engage in other activity – but we had close to 20.000 page views, most of them related to social networking sites such as Facebook and Bebo. And it makes sense: people want to stay connected even outside their homes. Given the response we’ve had in restaurants we’re pretty enthusiastic with what we could do with this in other spaces where people wait idly, such as airports, football stadiums, and other public spaces.”
Bluevibe@Home is available through the company’s online store and is available, as an introductory offer, for $4.99 (one-off fee). For more details on the application requirements and specifications and other related information visit the Bluevibe website.
About Bluevibe Ltd
Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications. You can find out more about Bluevibe through its website.
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Τρίτη, 22 Ιούνιος 2010 00:00 |
- Πρόγραμμα Ιρλανδικών Παραολυμπιακών Αγώνων σε Κινητά
Αθήνα, Ελλάδα - 22 Ιουν. 2010, Οι Ιρλανδικοί Παραολυμπιακοί Αγώνες, που πρόσφατα έληξαν, έγιναν η πρώτη διοργάνωση Παραολυμπιακών Αγώνων που χρησιμοποίησε mobile marketing ώστε να προσφέρει μία βελτιωμένη εμπειρία παρακολούθησης των Αγώνων. Χρησιμοποιώντας την τεχνολογία του Bluetooth, οι διοργανωτές έστελναν το πρόγραμμα των Αγώνων στα κινητά των επισκεπτών, το οποίο περιείχε επίσης πληροφορίες για όλα τα αθλήματα και τα γήπεδα στα οποία διεξάγονταν οι Αγώνες, καθώς και τουριστικές πληροφορίες για τοπικά σημεία ενδιαφέροντος.
- Η Bluezone Media Ltd., ο τοπικός αντιπρόσωπος και μεταπωλητής του Bluevibe, ανέπτυξε μία ειδική εφαρμογή για κινητά, με το Πρόγραμμα των Αγώνων, η οποία λειτουργεί σαν ένα mini-website και περιείχε πάνω από 25 σελίδες με πληροφορίες για τους Αγώνες και τα γήπεδα του Limerick, στην Ιρλανδία.
- Το mini-website στελνόταν σε όλα τα κινητά με ενεργοποιημένο το Bluetooth, κατά την είσοδο των επισκεπτών στα γήπεδα. Οι επισκέπτες ενημερωνόταν ότι ανοίγοντας το Bluetooth, μπορούσαν να κατεβάσουν το Πρόγραμμα των Αγώνων στο κινητό τους, μέσω μεγάλων αφισών, αλλά και κατόπιν παρότρυνσης από τους εθελοντές.
- "Η χρήση του Bluetooth για την αποστολή και αποθήκευση τέτοιων πληροφοριών, τις καθιστά ιδιαίτερα φορητές για τους επισκέπτες. Ο κάθε θεατής δεν χρειάζεται πλέον να κρατάει μαζί του τα φυλλάδια που μοιραζόταν έως σήμερα, για να μπορεί να έχει διαθέσιμες τις πληροφορίες. Ότι χρειάζεται είναι ήδη αποθηκευμένο στο κινητό του, το οποίο και έχει πάντα μαζί του." είπε ο Kevin O'Connor, της BlueZone Media. "Είναι ένα νέο εργαλείο marketing και ακόμη ένας τρόπος για τους διοργανωτές των Ιρλανδικών Παραολυμπιακών Αγώνων να περάσουν το μήνυμα τους στους θεατές και επισκέπτες. Επιπλέον, η μέθοδος αυτή δεν απαιτεί εκτύπωση φυλλαδίων και κατανάλωση χαρτιού κάνοντάς την πολύ περισσότερο φιλική προς το περιβάλλον." πρόσθεσε ο κ. O'Connor.
- Πάνω από 500 θεατές των Παραολυμπιακών Αγώνων κατέβασαν την εφαρμογή στο κινητό τους, κατά τη διάρκεια των Αγώνων, καθιστόντας την καμπάνια μία από τις πιο επιτυχημένες για την BlueZone Media τους τελευταίους μήνες. Οι Ιρλανδικοί Παραολυμπιακοί Αγώνες προσέλκυσαν πάνω από 1.900 αθλητές από όλη την Ιρλανδία, σε μια από τις πιο επιτυχημένες διοργανώσεις των Αγώνων έως σήμερα.
- Στο πνεύμα των Παραολυμπιακών Αγώνων, η BlueZone Media και η Bluevibe παρείχαν τις υπηρεσίες τους και τον απαραίτητο εξοπλισμό δωρεάν προς τους οργανωτές.
- About Bluevibe Ltd
- Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications. Bluevibe already features resellers in the U.S., Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.
 - About BlueZone Media
- Established in June 2008, BlueZone Media utilises Bluevibe to provide businesses around Ireland with location-based bluetooth proximity marketing solutions. Bluevibe's unique technology offers flexibility and innovativeness to campaigns and an opportunity to deliver marketing messages directly on to customers mobile phones and computers on the premises.
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- BlueZone Media is an official Bluevibe reseller for Ireland, where it has numerous Bluevibe hotspot installations, delivering clients' messages to thousands of people.
- For more information about BlueZone Media visit http://www.bluezone.ie/
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Τρίτη, 08 Ιούνιος 2010 00:00 |
- Bluevibe Expands Proximity Marketing Activity to the U.S. With Exclusive Reseller Agreement with Blueweb Mobile Media
Delray Beach, FL, June 8, 2010 – Bluevibe Ltd. signed Blueweb Mobile Media today as its exclusive reseller in the U.S., in a move to introduce its powerful interactive mobile marketing services to the developing Proximity Marketing sector in the U.S.
- Bluevibe is a Proximity Marketing System that seeks to stand out from its competition by focusing on providing opt-in Bluetooth marketing campaigns, giving the consumer the power of choice when it comes to participating. In such campaigns, the consumer is invited to opt-in by downloading a mobile application on their phone for free, allowing them to participate interactively in votes, questionnaires, mobile games and download multimedia content at will, rather than simply accepting/rejecting files on their phones.
- Mr. Antoniadis, CEO of Bluevibe Ltd., commented on why Bluevibe concentrates more on opt-in Bluetooth campaigns: “The traditional „one-way‟, or „content push‟, Bluetooth Marketing campaign model is also supported by Bluevibe, but with the ongoing debate around the intrusiveness and even legality of such campaigns, we have chosen to focus on Interactive Campaigns where consumers opt-in, rather than opt-out”.
- “We believe this is the only way Bluetooth can evolve as a marketing medium. Imagine, in a few years‟ time, if many businesses on a high street are equipped with Bluetooth marketing, and your phone beeps every 30 seconds as you‟re walking along. You‟re bound to turn your Bluetooth off, or at least to „not discoverable‟. We don‟t want and that‟s why we‟re trying to stay ahead.”
- On top of the Bluetooth marketing campaigns Bluevibe also offers consumers the ability to browse the mobile web on their cell phones for free, through its Bluetooth and WiFi-enabled Hotspots. This means that mobile phones without WiFi capabilities can also connect for free, via Bluetooth.
- Mr. Antoniadis had this to say: “We believe that, in order to participate, consumers must be given incentive - a service of value to them, so that they will then gladly see your marketing message, which will bring you higher conversion rates. That‟s why we developed the Internet via Bluetooth feature for our Bluevibe Hotspots. Our reseller in Ireland has already had great success with this feature in Butlers‟ Buses, a coach company. ”
- Blueweb Mobile Media, the Bluevibe exclusive reseller in the U.S. plans on building the largest proximity marketing network in the country. CEO and Partner Daniel Kinney had this to say: “Traditional marketing via Television, Radio, and Print is not working with the same effectiveness as it has in the past. With consumers so reliant on their mobile devices for everything pertinent in their lives it just makes sense to give them the ability to receive an ad or a coupon on their phone. The only way to do so with rich-media content, however, is to “push” it out via Bluetooth. Blueweb Mobile Media intends to build a large infrastructure throughout the country that will give advertisers the ability to push their content directly to consumers most personal and most used devices. We are very excited to partner with one of the best proximity marketing companies in Bluevibe to be able to ensure our clients the best service in the industry. We were especially drawn to the fact that Bluevibe offers a complete marketing package with an easy to use web-based portal and a simple yet extremely effective Bluetooth Mobile application. This gives us the ability to manage a client whether they are in New York, Los Angeles, Chicago, or Miami. We look forward to building the Bluevibe brand throughout the country for years to come.”
- About Bluevibe Ltd
- Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications. Bluevibe already features resellers in Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.
 About Blueweb Mobile Media - BlueWeb Mobile Media understands how advertising really works. The industry is changing and we are on the cutting edge of advertising technology. Utilizing Bluetooth and WiFi technologies, BlueWeb Mobile Media delivers your ad right into the hand of the consumer. You can find out more about Blueweb Mobile Media on its website.
- 777 E. Atlantic Ave. Suite C2 Delray Beach, Florida 33483 561-926-9000
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- www.bluewebmobilemedia.com
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