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- Daily Menu on the mobile phone.
- Surf the Web, while waiting for your lunch/dinner
- Restaurant visitor comments, reviews, menu ratings, photos
- Contests / Quizzes
- Ratings and Feedback Questionnaires
- Mobile games as complimentary prizes (e.g. for Kid-Menu)
- Chat / Dating service
- View showing times / film trailers / film reviews from mall cinema
- Bluetooth Marketing campaigns for in-store promotions, using m-coupons or multimedia content
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