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Friday, 27 March 2009 10:30
Johnnie Walker - Don't Drink and Drive
Johnnie Walker - Drink Responsibly

For a period of three months from the 20th of March until the 3rd of May, in the spring of 2009 a campaign to inform citizens about the hazards of drink-driving is taking place in various public locations all around Athens, Greece. The campaign is run by Johnnie Walker, the world-famous brand of scotch whisky, in order to promote responsible drinking.

dddThe campaign takes place on Thursday, Friday, Saturday and Sunday evenings, in squares and public areas in Kolonaki, Psiri, Gazi and Pagrati. During the evening and early night hours, passers-by are encouraged to participate in the event and opt-in to drive their friends, participate in contests to win special prizes and download for free via Bluetooth a mobile catalog (screenshot on the right) with all the public transit information available in Athens at night.

Cytech Ltd. in cooperation with GetItRight is using the Bluevibe platform to deliver the mobile catalog to the mobile phones of the event participants.

You can also download the mobile catalog from the Mobile Demos section, or by directing your mobile phones web browser to the following location: