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Tuesday, 22 June 2010 00:00
Irish Special Olympics Use Mobile Guides
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Athens, GREECE - 22 Jun. 2010, The Irish Special Olympics recently became the first Special Olympics event to utilize mobile marketing in order to enhance the visitors' experience of the games. Using the Bluetooth technology, the organizers sent mobile guides to visitors' mobile phones which provided information of all the games schedules and venues along with local attractions and information about the area.

Bluezone Media Ltd., the local Bluevibe reseller, developed the mobile application that works in a similar fashion to a mini website, and contained some twenty five pages of information about the fixtures and venues in Limerick.

The mini website was sent to Bluetooth-enabled phones as the visitors to the games arrived into the venues. Visitors are prompted to turn on their Bluetooth as they arrive into the venues by the use of signage and the volunteers made the visitors aware too that there was information ready to be sent to them.

"The use of Bluetooth to transmit this sort of data makes it extremely portable for visitors. There's no need to hold onto booklets as all the information that's needed is contained within the mini website the visitor has just downloaded" said Kevin O'Connor of BlueZone Media. "It's a new marketing tool and another way for the Irish Special Olympics to help get information to the visitors, and with less paper printed to deliver the same message makes this method much more environmentally friendly" O'Connor added.

Over five hundred visitors to the Special Olympics received the mini website to their mobile phone throughout the duration of the games making this one of the most successful marketing push campaigns for BlueZone Media in recent months. The Irish Special Olympics attracted over 1.900 athletes from all over Ireland in one of the most successful Irish Special Olympics to date.

In the spirit of the Special Olympics, BlueZone Media and Bluevibe both offered their services free of charge to the organizers of the event.

About Bluevibe Ltd
Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications. Bluevibe already features resellers in the U.S., Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.

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About BlueZone Media
Established in June 2008, BlueZone Media utilises Bluevibe to provide businesses around Ireland with location-based bluetooth proximity marketing solutions.  Bluevibe's unique technology offers flexibility and innovativeness to campaigns and an opportunity to deliver marketing messages directly on to customers mobile phones and computers on the premises.
BlueZone Media is an official Bluevibe reseller for Ireland, where it has numerous Bluevibe hotspot installations, delivering clients' messages to thousands of people.

For more information about BlueZone Media visit http://www.bluezone.ie/
 
Tuesday, 08 June 2010 00:00
Bluevibe Expands Proximity Marketing Activity to the U.S. With Exclusive Reseller Agreement with Blueweb Mobile Media


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Delray Beach, FL, June 8, 2010 – Bluevibe Ltd. signed Blueweb Mobile Media today as its exclusive reseller in the U.S., in a move to introduce its powerful interactive mobile marketing services to the developing Proximity Marketing sector in the U.S.

Bluevibe is a Proximity Marketing System that seeks to stand out from its competition by focusing on providing opt-in Bluetooth marketing campaigns, giving the consumer the power of choice when it comes to participating. In such campaigns, the consumer is invited to opt-in by downloading a mobile application on their phone for free, allowing them to participate interactively in votes, questionnaires, mobile games and download multimedia content at will, rather than simply accepting/rejecting files on their phones.

Mr. Antoniadis, CEO of Bluevibe Ltd., commented on why Bluevibe concentrates more on opt-in Bluetooth campaigns: “The traditional „one-way‟, or „content push‟, Bluetooth Marketing campaign model is also supported by Bluevibe, but with the ongoing debate around the intrusiveness and even legality of such campaigns, we have chosen to focus on Interactive Campaigns where consumers opt-in, rather than opt-out”.

“We believe this is the only way Bluetooth can evolve as a marketing medium. Imagine, in a few years‟ time, if many businesses on a high street are equipped with Bluetooth marketing, and your phone beeps every 30 seconds as you‟re walking along. You‟re bound to turn your Bluetooth off, or at least to „not discoverable‟. We don‟t want and that‟s why we‟re trying to stay ahead.”

On top of the Bluetooth marketing campaigns Bluevibe also offers consumers the ability to browse the mobile web on their cell phones for free, through its Bluetooth and WiFi-enabled Hotspots. This means that mobile phones without WiFi capabilities can also connect for free, via Bluetooth.

Mr. Antoniadis had this to say: “We believe that, in order to participate, consumers must be given incentive - a service of value to them, so that they will then gladly see your marketing message, which will bring you higher conversion rates. That‟s why we developed the Internet via Bluetooth feature for our Bluevibe Hotspots. Our reseller in Ireland has already had great success with this feature in Butlers‟ Buses, a coach company. ”

Blueweb Mobile Media, the Bluevibe exclusive reseller in the U.S. plans on building the largest proximity marketing network in the country. CEO and Partner Daniel Kinney had this to say: “Traditional marketing via Television, Radio, and Print is not working with the same effectiveness as it has in the past. With consumers so reliant on their mobile devices for everything pertinent in their lives it just makes sense to give them the ability to receive an ad or a coupon on their phone. The only way to do so with rich-media content, however, is to “push” it out via Bluetooth. Blueweb Mobile Media intends to build a large infrastructure throughout the country that will give advertisers the ability to push their content directly to consumers most personal and most used devices. We are very excited to partner with one of the best proximity marketing companies in Bluevibe to be able to ensure our clients the best service in the industry. We were especially drawn to the fact that Bluevibe offers a complete marketing package with an easy to use web-based portal and a simple yet extremely effective Bluetooth Mobile application. This gives us the ability to manage a client whether they are in New York, Los Angeles, Chicago, or Miami. We look forward to building the Bluevibe brand throughout the country for years to come.”

About Bluevibe Ltd
Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications. Bluevibe already features resellers in Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.

bluewebmobilemediaAbout Blueweb Mobile Media
BlueWeb Mobile Media understands how advertising really works. The industry is changing and we are on the cutting edge of advertising technology. Utilizing Bluetooth and WiFi technologies, BlueWeb Mobile Media delivers your ad right into the hand of the consumer. You can find out more about Blueweb Mobile Media on its website.
777 E. Atlantic Ave. Suite C2 Delray Beach, Florida 33483 561-926-9000
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.bluewebmobilemedia.com
 
Wednesday, 12 May 2010 14:20

Internet via Bluetooth on your mobile!

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Bluevibe is working on a new Windows application you can use to connect to the Internet from your mobile phone via Bluetooth: [email protected]!

[email protected] brings mobile Internet into your home:

  • browse the Web lying on your sofa, or when your desktop's out of reach,
  • download and install mobile games on your mobile phone,
  • download ringtones, wallpapers, etc from Internet sites directly on your mobile phone,
  • chat with your friends, on your favourite IM, anywhere in your house, from your mobil.

[email protected] works using the freely available Bluevibe Mobile and is specifically targeted for the home user.

As such it will be an extremely low-cost solution for everyone who has ever needed to connect to the Internet from their mobile phone.

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For more information check out the [email protected] information page.

 
Thursday, 21 January 2010 15:33

Fire 2.3 Released

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Fire v2.3 is available for download on the project's home page on sourceforge.net. This release is the latest stable version of the popular j2me UI toolkit and brings the latest bug-fixes and improvements to the last version.

Fire-j2me offers a set of themable UI components for top of the line mobile application development as well as rendering capabilities for XHTML and CSS.

It is used by Bluevibe mobile and tens of other j2me applications and ODPs offered by bluevibe.net, as well as other mobile application developers around the world!

 
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