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Nemesis Guitar School Mobile Marketing Campaign

Objective

Nemesis Guitar School

On April 6th 2008, the guitar academy of Mr. Kostas Paraskevas (“Nemesis Guitar School” in Kavala), organized a seminar-live show with the French guitarist CHRISTOPHE GODIN in bar “Nisi”. “Activemms”, the company that organized this event, wanted to provide the guests with the program of the event, and chose Bluevibe to provide it in electronic format.

 

The Campaign

Nemesis Guitar School

The spectators automatically receive content throughout the duration of the show, via the Bluevibe Hotspots. The content they receive contains: 3gp vibeos mp3 of the artist guitar score in a “.pdf” format artist CV in a “.txt” format related photos academy VC card and Activemms prospectus.

 

Results

“Activemms” multimedia content had 16 Mb total size. The campaign had a high success rate, since the total acceptance percentage for content sent was 92%, with 967 successful content dispatches.