Bluevibe and CretanArt have given the opportunity to the visitors of the Cretan Fashion Show to download pictures of the creations to their mobile phones. The event took place at the Talos Plaza, Heraklio with great success. More than 400 pictures were sent to 300 participants. The penetration rate reached an impressive 38%. More than 1 in 3 participants left the event with CretanArt branded content on their mobile phones.